The objective of the mission was to clarify the channel’s content structure, strengthen its presence on social platforms, and develop visual and editorial approaches designed to improve audience recognition, retention, and engagement.
Before developing creative proposals, I conducted a strategic analysis of Mouv’s vertical content across Instagram and TikTok, covering Music, Entertainment, and Social & News formats.
The content was strong but its presentation lacked clear format differentiation.
TIK TOK
I analyzed the color codes already subtly present, with the intention of reinforcing them, allowing viewers to instantly recognize the nature of the content.
Strengthening visual recognition on set
I then developed a visual identity system based on distinct environments for each content category.
I then developed a visual identity system based on distinct environments for each content category.
This included proposals for :
- lighting direction and color atmospheres
- material and set design adjustments
- visual contrast and tonal differentiation
- lighting direction and color atmospheres
- material and set design adjustments
- visual contrast and tonal differentiation
Music
Entertainment
The goal was to bring Mouv closer to the visual standards of podcast formats commonly seen on YouTube.
Still building on the identified color codes, I proposed new podcast covers that better highlight the uniqueness of each show.
I developed visual approaches specifically designed for social media feeds, focusing on immediate readability and format recognition.
This included :
- cover systems
- graphic elements
- layout logic designed for vertical formats
- cover systems
- graphic elements
- layout logic designed for vertical formats
To wrap up, I revisited their music formats on YouTube and proposed a new filming approach along with a refreshed visual identity.
Currently :
This would have allowed Mouv’ to stand out with native content alongside productions from Booska-P and COLORS.
Outcom
Although the project was ultimately not implemented due to Radio France’s decision to discontinue Mouv’, the mission allowed me to develop a complete creative direction and content strategy for the channel.
Although the project was ultimately not implemented due to Radio France’s decision to discontinue Mouv’, the mission allowed me to develop a complete creative direction and content strategy for the channel.